text.skipToContent text.skipToNavigation
Place your order

101801 Icon Coat - Limited Edition

Since 1981, the iconic decade-transcending coat hasn't stopped being at the forefront of fashion, blending past, present and future throughout its evolution. A testament to style, renowned for its classic shape and exceptional details, Max Mara's must-have coat gets now an exclusive look: a total black version, hand-embroidered with over 10.000 beads. The 101801 coat, a garment that manages to be both instantly recognizable and subtle in all the right ways, comes out with a truly innovative edition. The countdown has started, only twenty pieces available exclusively online.
Since 1981, the iconic decade-transcending coat hasn't stopped being at the forefront of fashion, blending past, present and future throughout its evolution. A testament to style, renowned for its classic shape and exceptional details, Max Mara's must-have coat gets now an exclusive look: a total black version, hand-embroidered with over 10.000 beads. The 101801 coat, a garment that manages to be both instantly recognizable and subtle in all the right ways, comes out with a truly innovative edition. The countdown has started, only twenty pieces available exclusively online.

An iconic theorem, the 101801 coat is the numeric proof of an accountable style. Two fundamental dates mark its history: 1981 as its year of origin and 2016, year in which for the first time Max Mara's must-have comes out with a brand new exclusive edition. Once upon a time, a woman's dream to own a coat both formal and informal was met, now it is time to tend to women looking for a powerful strong look inspired mostly by Dorothy Parker's character. Writer, poet and journalist, Parker's lifestyle became the ante litteram manifesto of punk also thanks to her eccentric personality and sense of humor. The new edition of the 101801 coat is a gift to all the "Dorothy" in the world, women with a daring sense of elegance, that are brave, pungent, provocative and glamorous.

The 101801 coat's new look is audacious, punk and glamorous. Part of the Pre-Fall 2016 Collection, the double-breasted coat with kimono sleeves is in a distinctive blend of cashmere and wool, timeless, yet always up-to-date. In its new Limited and Numbered Edition it comes with a precious hand-embroidered all-over pattern made with over 10.000 beads. Complete with matching belt, customized case, and hand-stitched label on the inside with the coat's history.
The 101801 coat's new look is audacious, punk and glamorous. Part of the Pre-Fall 2016 Collection, the double-breasted coat with kimono sleeves is in a distinctive blend of cashmere and wool, timeless, yet always up-to-date. In its new Limited and Numbered Edition it comes with a precious hand-embroidered all-over pattern made with over 10.000 beads. Complete with matching belt, customized case, and hand-stitched label on the inside with the coat's history.

A NEW ATTITUDE

MOODBOARD.jpg

MIX'N'SKETCH

MM-PF16-sketch2.jpg

LET THE PREFALL '16 INSPIRE YOU

prefall.jpg

A NEW ATTITUDE

MOODBOARD.jpg

MIX'N'SKETCH

MM-PF16-sketch2.jpg

LET THE PREFALL '16 INSPIRE YOU

prefall.jpg
Star file: double-breasted button fastening, slouchy oversized fit, and stylish kimono sleeves. The 101801 coat designed for Max Mara by French couturier Anne-Marie Beretta can be recognized instantly. Its proportions make it an ideal fit for all women, its unique details speak of fine tailoring, and its precious blend of wool and cashmere make it a symbol of timeless, trend-transcending elegance. Faithful to its original style, never altering its perfect proportions, cut and details, thousands of coats have been sold over the years, worn by many generations of women, including celebrities and royals.

This site uses first and third party cookies to enhance the shopping experience and to offer you customised services.
By closing this notice, scrolling the page or resuming browsing, you consent to the cookies that are currently enabled. If you want you can change these preferences now, or view our full cookie policy.

Close