CAMELUXE

Max Mara The Cube is the integrated collection of outerwear and accessories that encapsulates the constant pursuit of innovation inherent to the brand. It harmoniously combines a pioneering spirit with the easy living approach of contemporary clothing.
Cameluxe is the latest innovative project from The Cube.

Cameluxe is a new frontier for mindful fashion: discarded camelhair fabrics are upcycled from our legendary coats (and not only) in order to create a warm insulating pad. It is capable of maintaining the same properties of virgin materials, without requiring additional consumption

Cameluxe Max Mara

Cameluxe is a new frontier for mindful fashion: discarded camelhair fabrics are upcycled from our legendary coats (and not only) in order to create a warm insulating pad. It is capable of maintaining the same properties of virgin materials, without requiring additional consumption

Cameluxe

Cameluxe is created in three steps; first, recovered materials are gathered and sorted from our manufacturers in Italy; secondly, they are transformed through a mechanic process into very fine fibres. Lastly, the fibres are blended with recycled polyester, creating a high performing insulating mix, ready to be processed to create the pad.

In Depth Max Mara
In Depth 1 Max Mara